In 2019, codes were attributed to more than 800 billion RMB worth of transactions, and 1 billion daily commercial transactions on WeChat Pay. After connecting people to each other, we made QR codes a way to connect people to services.” Now if you need to add someone as a friend, you can scan their QR code. “We consider QR codes a way to connect the world. This direct display of information has been able to provide a seamless customer experience for businesses, as it doesn’t require consumers to install any 3rd party programs. These webpages can be easily modified to show your most important information (much like a landing page), or they can be in the form of mini-programs. When you scan a code, information can be directly displayed in WeChat in the form of webpages. WeChat’s integrated ecosystem means that everything is hosted locally. You won’t go 2-seconds without seeing an easily clickable or scannable code on the screen, and even better yet - you’ll never have to leave the platform for a seamless experience. Specifically, in WeChat, QR codes are the life and blood of the platform. They’re easily scannable by a phone (or also by a long-click on WeChat) and would contain digital information like text, images and URLs. What are QR codes (二维码)?Ī QR (quick response) code, or 二维码 ( er wei ma in Chinese) is a square graphic, like a barcode, coded with content. For businesses, this means that QR codes need to be an essential part of your China marketing strategy if you’re trying to attract Chinese leads. Whether you are selling to consumers, buying a train ticket, exchanging business cards or attracting B2B leads a QR code is almost always there to easily guide your transactions. QR codes are king in China, with WeChat being the main driving force of the system. While they never really seemed to have gotten momentum in the western world, in China, it’s been a different story. Square and barcode-looking, they’re usually found on packaging or in the corner of an advertising poster. You might have come across a QR code or two before.
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